Organisational Culture Essay Example

Organisational Culture Essay The Intel Corporation produces microprocessors that are used in computers. It has a market share of over 75% and has been praised for its highly innovative culture. Do you think that an innovative culture can be relied on to guarantee the future success of a business? Justify your answer with reference to Intel and/or other organisations you know. (40 marks) An organisation’s culture refers to ‘the way we do things around here’ and is determined by the values, attitudes and beliefs of the people who work within it. As such, culture will undoubtedly influence the success of a business. In particular, it can be argued that an innovative culture can lead to business success because it enables companies to share ideas more freely and thus innovate and develop their business strategy. Furthermore, in light of Handy’s view of â€Å"discontinuous change† being ever more present in the business world, an innovative culture is likely to enable business to be flexible enough to cope with challenges that the future holds. However, it is important to bear in mind that when a business possesses over 75% market share that it benefits from economies of scale which can be an important determinant of success, regardless of culture. Perhaps more importantly, not every success international business possesses an innovative culture. A successful business strategy can be underpinned by other business cultures and thus the type of industry a business is in, and the different challenges it faces may determine what is the most suitable culture for them. We will write a custom essay sample on Organisational Culture specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Organisational Culture specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Organisational Culture specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Innovative cultures are essential in companies who are involved in technological markets, where developing new products and ideas can be key to success. The Intel corporation operate a very innovative culture which has lead to huge dominance of the market, capturing 75% market share after the production of microprocessors used in computers. Another example where innovation has lead to success is at Google, where CEO Eric Schmidt commits to innovation, making sure all employees are comfortable sharing ideas and opinions. The relaxed feel around the company allows employees to be creative, which has allowed Google to be one step ahead of competitors, which is especially important working in a technological industry. BMW use a similar culture where everyone is expected to help find solutions. They have a network of committed associates with few hierarchical barriers, allowing every employee to voice their opinion. This culture has allowed BMW to promote new products and get the product just right through thousands of brainstorming sessions. These examples show how innovation can lead to success in technological industries. Innovative culture can be relied on to guarantee the future success of a business, as the external environment is constantly changing. This can be linked to Charles Handy’s theory of ‘discontinuous change’ which means that in the future change is constant, and therefore an innovative culture would most likely guarantee a business success. Being highly innovative would mean that managers would have to be flexible and react to the constantly changing external environment, therefore adopting an innovative culture would mean businesses would have to come up with ideas and strategies for the future in order for the business to remain competitive and successful. Innovative culture should equip firms with the ability to cope better with change. For example Intel’s strategy of diversification where they use tactics such as job swapping and controlled employee role changes to increase the efficiency of their teams. This is useful as the workforce is flexible to the externally changing environment, and can guarantee future success of a business as they would be able to react to any change within the business. Hence I think that an innovative culture can determine the future success of the business, especially in a technological industry as the external environment is constantly changing meaning a firm has to be flexible and prepared to react and respond if it wishes to remain competitive and profitable. If a business did not react to changes and maintained there current strategies and plans then this could have negative effects on the business such as a declining market share due to competitors coming up with new innovative ideas and hence a lower profit. One way in which we can see that an innovative culture cannot be relied on to guarantee the success of a firm is that there are other organisations that have a different cultural approach that have been very successful. I believe that the culture within Tesco has significantly helped it to become one of the most successful retailers in Britain. Tesco use a person and role culture which I believe have helped to contribute to the success of the firm, there are ‘six levels between the till operator and the CEO’ in Tesco and I would think that this would have helped lead to the success of the firm as employees would feel like an important asset of the firm and are therefore motivated to work harder for the benefit of the business. Also it is evident in Cadburys, the biggest confectionary retailer in England who take a role and task approach to their culture that an innovative culture is not needed to guarantee the success of a firm. I believe that the putting an emphasis on results and giving staff specific roles within the business has led to the success of Cadburys as there is a specific focus on achieving targets and working as a team which I believe can highly motivate employees. So it is evident in a range of businesses that an innovative culture is not the key to success in business, various different cultural approaches such as task and role can have a significant contribution towards the success of an organisation. However, it can be argued that the size of Intel’s organisation provides it with its main competitive edge. Intel has a market share of 75% bringing with it certain benefits that are arguably more influential to its success than its innovative culture. A firm of this size is likely to benefit from economies of scale, propagating lower unit costs that can lead to higher profit margins. Higher profit margins enable greater re-investment into the firm, allowing Intel to continuously expand. Therefore, it seems apparent that even without its innovative culture, the sheer size of the firm would enable it to compete successfully. However, one cannot say that a large firm is guaranteed future success as demonstrated by the IBM monopoly that quickly lost majority market share to Microsoft and today only operate within a business-to-business niche market. Although business â€Å"success† is essentially easy to measure through examining market share, revenue, profit and other such measures, the factors that lead to such success are less easy to see. Factors such as a strong business strategy, good leadership, a favourable competitive environment and culture all contribute to a business’s success but being able to separate out which factor contributes more to success is near impossible. Furthermore, being ble to measure how effective an innovative culture versus a role or person culture is very difficult. Ultimately, the ‘best’ culture will vary according to industry and the nature of the business structure itself. Some industries such as the technology industry has developed its products at an exponential rate, inconceivable just 20 years ago. The nature of such a fast moving industry relies on quick and consistent innovation which is no doubt dependent on an innovative, networked culture like the type we see at Google and BMW. Other industries such as retailing and supermarkets, however do not face such radical and constant need to develop their product offering, and factors such as good quality service and product quality may be more important. As a result, a role and person based culture are more likely to lead to success. However, in light of Handy’s â€Å"discontinuous change†theory, all businesses, regardless of industry will face an ever changing external environment and so although an innovate culture may not be the most suitable per se, having an element of innovation and flexibility is key to any business intending to succeed in the future.

Discuss the arguments for and against the reintroduction of the death penalty for murder Essays

Discuss the arguments for and against the reintroduction of the death penalty for murder Essays Discuss the arguments for and against the reintroduction of the death penalty for murder Essay Discuss the arguments for and against the reintroduction of the death penalty for murder Essay Essay Topic: Arguments Death Penalty The death penalty, the ultimate punishment for man some may say. There are equally valid arguments for both views. This essay will discuss the arguments for and against the reintroduction of the death penalty for murder.Capital punishment is punishment by death hanging, electrocution, gas chamber, firing squad, lethal injection or beheading. It is normally reserved for murder although can be used in certain other exceptional circumstances (E. McLaughlin and J. Munice, 2001).Hanging was used in England and Wales between 1016 and 1964 (E. McLaughlin and J. Munice, 2001: 24). The purpose of which seems to have been retributive as well as deterrent. After May 1868, executions took place inside the prisons as previously, when they were public affairs, spectators often used the occasion as an opportunity to commit further crime thus turning what was supposed to show the power of law into a crime spree itself (E. McLaughlin and J. Munice, 2001).The death penalty was abolished in this country in 1965 (Davies, Croall and Tyrer, 1995: 6) although this was only for a five year trial period and was abolished officially in December 1969 (E. McLaughlin and J. Munice, 2001). It is still retained in some states in the USA and in certain African and Asian countries.In many places where the death penalty is still used as a means of punishment, more people are actually sentenced to death than are killed. For example, in the USA during 1995, 3,000 people were under death sentences but only 56 were executed. Statistics like these often bring about critical questions like, whether there is any point in retaining the death penalty and whether or not it does actually have an effect on society or on crime.Some states may justify the use of capital punishment simply on retributive grounds although the most common political belief is that it has a general deterrent capacity to save further innocent lives and significantly reduce other capital offences (R. Hood, 1 989).With regards to retribution, those who commit crime deserve to be punished, execution is a very real punishment with the criminal being made to suffer in proportion to the offence committed (www.geocities.com/CapitolHill/6142/thoughts.html).It is necessary to distinguish two different, although often related, conceptions of general deterrence (R. Hood, 1989: 119). The death penalty implies that the threat of capital sanction, or to be more precise the risk of death, prevents those who are about to commit a capital offence from doing so, in more cases than would the threat of life imprisonment. Therefore there would be an obvious relationship between the risk of execution and the rate of capital offences (R. Hood, 1989).The second conception implies that the existence of capital punishment emphasises the severity of a crime therefore reinforcing criminal inhibitions against committing it (R. Hood, 1989). The death penalty is only a deterrent if execution is an absolute certainty and homicide is usually a crime committed in undeterrable states of mind anyway (N. Walker, 1991: 16).Capital punishment incapacitates criminals, obviously removing them from society permanently, thus eliminating the chance of them re-offending even though murder has the lowest reconviction rates.One of the main arguments of those who oppose the use of capital punishment is the chance that an innocent person may be incorrectly convicted and sentenced to death. Two of the leading opponents of capital punishment in the United States today, Professors Hugo Adam Bedau and Michael L. Radelet, concluded in a 1987 study that 23 innocent people have been put to death in the United States since 1900 (M. Grossman, 1998: 129). In todays society, courts commit resources to avoid such miscarriages of justice to ensure that innocent people are not put to death, although even as late as 1962, James Hanratty, subsequently considered innocent, was put to death for a crime committed on an English ro ad although another man later confessed to the offence, and in 1997 a British commission concluded that Hanratty may well have been innocent (M. Grossman, 1998).Capital punishment has always faced a lot of controversy. One of the reasons is due to the cost of actually carrying out the death penalty. Those in favour of capital punishment persistently argue that, cost cannot be considered as part of the judicial equation when justice is being sought (M. Grossman, 1998: 60). Those against the death penalty utilise numbers to prove their argument that it actually costs the state more to execute someone that it does to keep them in prison for the rest of their life. Margot Garey states that because of constitutional requirements and the diligence of attorneys in capital cases, death penalty litigation is a long, expensive process where, after conviction, appeals which usually last decades follow as courts examine the case and investigate possible legal errors that could overturn the deat h sentence (M. Grossman, 1998).Another main controversial topic when discussing capital punishment is human rights and the right to life. Does a particular murderer, taking into account the full circumstances of his or her life, really deserve to die at the hands of the state? (A. Sarat, 2001). Criminals, although they may have committed the most awful murders, are still real people who have a life, and with it comes the capability of feeling pain, love, fear and all the other emotions the rest of society feel (www.geocities.com/CapitolHill/6142/thoughts.html).There is no such thing as a humane method of putting a person to death, irrespective of what the state may claim (www.geocities.com/CapitolHill/6142/thoughts.html). Every form of execution causes suffering and being executed is a terrifying and gruesome ordeal for any criminal (www.geocities.com/CapitolHill/6142/thoughts.html). A Canadian writer, Bernard Lande Cohen wrote The state has a duty to protect itself and its citizens not only from foreign enemies but from the domestic variety as well but he also insists the right of a government to take the life of any of its subjects ought to be subject to the strictest review in all instances and no matter how deserving of death and how little deserving of pity, it would be entirely wrong to inflict pain or torture upon him, or any form of death that is of a painful nature (M. Grossman, 1998: 6).An often, overlooked reason for opposing the death penalty is the depth of feelings of the friends and family of the criminal. They suffer pain and trauma leading up to and during the execution and will no doubt suffer serious trauma for years afterwards. Although, some may argue that the criminals family and friends feelings are now the same as the victims and, in that way, just (www.geocities.com/CapitolHill/6142/thoughts.html).The discriminatory nature of the death penalty was recognised in the United States by the U.S. Supreme Court in 1972. The evidence shows rac ial bias continuing to influence the jury. A report released in 1990 by the General Accounting office in the states shows indications of racial discrimination. The study concluded that, a person accused of killing a white was 4.3 times more likely to be sentenced to death than a person accused of killing a black (www.igc.org/africanam/archives/eh2/factsheet.html).There does not seem to be any other alternative to the death penalty except life imprisonment without parole. Punishment must be fair and in proportion to the offence committed and for the worst murderers life meaning life is an option. It protects the public from the risk of re-offence and allows time for rehabilitation. Most criminals are only, if at all, deterred by the thought of being caught and even the best review of the evidence from research concludes that it has failed to provide scientific proof that executions have a greater deterrent effect than life imprisonment' (N. Walker, 1991: 16).In conclusion we see th at the arguments for and against capital punishment are both very strong and depending on ones situation, circumstances and beliefs the ultimate decision to support or oppose the death penalty is that of the individual. The likelihood of Britain ever reintroducing the death penalty for murder is minimal. Politically it would be extremely hard given British commitment to human rights and our membership of the EC, which itself is highly opposed to capital punishment and contains no member states that still retain the death penalty as its highest form of punishment (www.geocities.com/CapitolHill/6142/thoughts.html).

Part two of final essay Example | Topics and Well Written Essays - 500 words

Part two of final - Essay Example luded page numbers for paraphrased material, while global changes include clarifying the topic sentences of each paragraph to support the thesis and to produce an organized flow, revising the conclusion to offer a unified ending and a stronger impact on my audience, and giving more illustrations from the poem to support each point. Local changes should not be ignored, especially when it concerns adding a few words to clarify the thesis and page numbers to paraphrased sentences. My professor wanted me to consider the gross side of puking in Eileen Myles’ â€Å"Everyday Barf,† so I changed my thesis to: â€Å"Myles argues that to puke is a metaphor of developing and expressing one’s true identity because it is a process of spilling what is inside, which is similarly gross and liberating.† I added the italics part because her comment inspired me to see puking as both gross and enlightening to one’s identity. Moreover, I also added page numbers to paraphrased sentences. For instance, I did this to one of the sentences that I paraphrased from the text: â€Å"Myles feels uncomfortable in shouting â€Å"O-Reil-ly† outside Fox because she feels it is a racist chant (Myles 74).† I forgot that even paraphrased material must be properly cited, even when I am talking about only one text (â€Å"MLA In-Text Citations†). These minor changes improved the citation and clarity of my paper. Aside from local revision, I produced global changes, particularly clarifying the topic sentences of each paragraph to support the thesis and to produce an organized flow, revising the conclusion to give a unified ending with a strong impact, and including illustrations from the poem to support each point. My professor commented that I should improve the clarity of my writing by focusing on a few, related ideas only. I realized that I muddle my topic sentence by exploring too many ideas, so I changed several topic sentences, such as: â€Å"To puke is to express that identity to others, including

Business ethic cases Essay Example | Topics and Well Written Essays - 500 words - 2

Business ethic cases - Essay Example At which point, he reveals his own convictions on the matter. Maitland begins by presenting the case made by the critics against the corporations. As stated in the article companies have been accused of pursuing cheap labor all over the world to: get away with paying workers less than living wages; take advantage of child labor; avoid human rights abuse issues; indirectly supporting repressive regimes that denying workers the right to join unions and do not enforce minimum labor standards in the workplace, etc. He describes how the campaign against international sweatshops was exposed on the television, forcing the publicity- shy retail giants to take the defensive1. For example Maitland explains how Charles Kernaghan, who runs the National Labor Coalition (NLC), brought attention to the fact that Kathie Lee Giffords clothing line was being made by 13- and 14- year- olds working 20- hour days in factories in Honduras, and also arranged for teenage workers from Central American sweatshops to testify before Congressional committees about abusive labor practices. Kernaghan, went on to deliver a masterstroke, when one of the workers held up a Liz Claiborne cotton sweater identical to ones she had sewn since she was a 13- year- old working 12 hours days, during one of these hearings.2 Maitland notes that this incident had an extremely damaging effect on the companies that held their public images to be sacred. The media had a field day withimage of young exploited girl displaying the Claiborne logo and making accusations of oppressive conditions at the factory.3 Consequently, the companies for whom their image was sacrosanct and meant everything to them, petitioned for peace to protect their image, which they deem to be their most valuable asset.4 The companies adopted certain codes of conduct on human and labor rights in their international operations to ensure appropriate levels of pay and safety standards in sweatshops operated by them.

External environment analysis for Toyota PLC

External environment analysis for Toyota PLC Automotive industry is a large scale of business that the market has altered quickly because of technology, economics, etc. This report is concern about Toyota (GB) Plc that is a large multi-national corporation, which main strategic issues are to be a leader of automotive global market and automotive innovation with respecting environment. Firstly, this section will analyze external environment by the PESTE framework. Secondly, it concern about automotive industry which examined by the five forces framework. Thirdly, it reveals estimation of profitability and efficiency for firms. Finally, it will conclude the assessment of company and recommend the strategy plans for future practice. Company and Industry context For Toyota (GB) Plc, the main activities of the company are distribution, selling and servicing vehicles of Toyota and Lexus brands. Most companies in this geographical market are authorized dealers such as Volkswagen, Ford and BMW and some companies are retail that they sell many brands of vehicle such as Lookers Plc and Arnold Clark Automobile Co., Ltd. Furthermore, the activities provide after sell service, maintenance and selling parts to customers. The macro-environment There are many causes that affect the macro environment concern with automotive industry. Analyzing the external environment, the PESTE framework is used as tools to consider major factors, which affect the business and to create key driver of change (Johnson, Scholes and Whittington, 2008). This can identify influential effects in each area, which can consider key success factors of company. 1.1 Political This factor is most related government policy such as taxation policy and trade tariff. Because manufactures import some vehicles and parts from other countries, firms need to pay for the tariff for buying. Costs of products will be increase, if government increase import tariff. This is the challenge that company faces fluctuation of cost. 1.2 Economics Economic growth affects spending of people by changing buying power, for example, the economic crisis impact decrease of salary, increase of unemployment that people are difficult to buy products because they have less income. 1.3 Social For social factor, some people select to buy products since they can reveal the social status of consumers and some people are still reputation in brands. Moreover, the trend of family structure has changed and customer needs will be different. For example, people who are in nuclear family need to buy the products that can suitable for their family function. Toyota has not only positioned itself in middle market by using the Toyota brand but also launched Lexus for luxury brand which firm has wide range of product. 1.4 Technology Technology is one of the important factors of environmental impact on organizations, technologies change quickly while companies have invested in research and development to respond needs. Innovative technology can provide more opportunities in particular energy conservation issues such as fuel consumption and alternative energy technology. 1.5 Environment The essential of environmental issues is global warming. Many companies try to produce eco-friendly product for following the issues. People concern more about reducing the environmental impacts that companies need to adapt their product to support consumers such as low emission vehicles. Industry sector By using Porters five forces framework, it can analyze the changing of factors and assess profitability of company in industry (Porter, 1998). Focusing on industry sector, it will concern about potential of firms operating similar activities or providing similar products and influence of both suppliers and buyers to quantify the potential of company. Suppliers Threat of new entry Substitutes Competitors rrar Buyers Figure 1: Porters five forces diagram 2.1 Buyer power In automotive industry, it is low switching cost which customers can select variety of products in the same range of price. Each brand provide good offering for propensity customers. Furthermore, buyers have many ways to compare products information. Thus, buyers have high bargaining power. 2.2 Supplier power This subject is not much influence for the firms because Toyota (GB) plc is subsidiary of Toyota Motor Corporation Japan. Toyota Motor Manufacturing (UK) Ltd is main supplier to produce vehicles for supporting this company. It can be consider a strong supplier. 2.3 Competitive rivalry The automobile has more diversity of competitors which have strong brands of cars in the same class. Ford and Vauxhall dominate UK car market that each of them gains approximately 13% of market share while Toyota has 4.4% in 2010 (AM, 2010). Moreover, the other brands such as Mercedes-Benz, BMW, Audi and Volkswagen are also significant competitors because they offer the same range of price and service maintenance cost. Therefore, companies which 2.4 Threat of substitutes The most influence substitute in this industry is Public transportations such as rail, underground subway and bus. These transportations can facilitate people who need to travel that they are not only convenience but also economical price. Thus, it can decrease demand for buying car. 2.5 Threat of new entry It is difficult for new entry to enter into business in this sector since the investment costs are high. For automotive industry, research and development technologies are crucial for gaining advantages that new entrants cannot develop easily. Moreover, firms which are already in market have large effectively distribution channels. Hence, the threat for new entry is high. Company performance Figure 2: Toyota (GB) Plc (Return on capital employed: ROCE) From figure 2, it show that ROCE ratio had a sharp decrease from 2008 to 2009 because of economic crisis, however, in 2010, it continue increase slightly. It seem to be that company can get more return Conclusion For the external environment, this report shows that company should plan to cope with economic change which can affect buying power. However, using technology in the market, Toyota has own advance technology such as technology of hybrid car that can gain more opportunities because people are more conscious about environmental issues. Concern with industry sector the bargaining power of buyer is high and there are more competitors producing similar products that people have more choice to select products. Firm should provide variety of products especiallyà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦

Psycho Motifs :: essays research papers

PSYCHO MOTIFS   Ã‚  Ã‚  Ã‚  Ã‚  Have you ever seen Psycho? I have, and in my opinion this movie is one of the best horror flicks ever. Part of the reason I think this because of the motifs Hitchcock added to the movie. Some of these motifs are the motion down, eyes, and circles.   Ã‚  Ã‚  Ã‚  Ã‚  What is a motif? Better yet, what is the motif I’m about to tell you about? Well, let me start by giving you a definition of the word.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Motif : A recurrent thematic element used in the development of an artistic or literary work. (In this case, a movie.) One motif in this movie could be circles. For example, the eyes of all the characters, and the Norman’s birds. How about the police man’s sun glasses, they were also circular. Here’s a creepy one, the peep hole that Norman spies on Marion with. Another example could be the drains, which in two cases both had blood being washed down. Eerily, there is the empty eye sockets of Norman’s dead mother. There is even the letter O in Norman’s name. To sum this set of motifs up, circles are shown throughout this film, and to find these really shows the extent Hitchcock would travel to set his movies above the rest.   Ã‚  Ã‚  Ã‚  Ã‚  Throughout the movie PSYCHO, I noticed several points where it seemed that an object or person was going downward. For instance, the rain descending for quite a long period of time in the beginning when Marion left town with the stolen money. Then there’s the water flowing down the sink drain and the bathtub drain. Also, the way everyone seems to be looking down on Marion. Then there’s Norman, and how the you see him always coming down his steps, but rarely up them. For my last spotted example, the bodies and their cars sinking into the swamp is one creepy instance of the downward motif. I don’t know the point of these motifs, this one included, except for the extra spice it just gives to the watchers who plan on picking through the movie to find these â€Å"Hitchcock bonuses†.   Ã‚  Ã‚  Ã‚  Ã‚  Do you ever feel like you’re being watched? Well, in Psycho another motif is eyes. One example I used earlier is the police man’s sun glasses. You can’t see his eyes, but you know he’s watching or more likely inspecting Marion for any trace of trouble. Later in the film, Marion pulls into to a car dealership to trade in her car.

Banjamin Banneker Analysis

Benjamin Banneker Analysis At the turn of the 18th century, forces secreted by British colonization imposed an evident state of corruption in the United States, leaving an indelible scar upon our nation. Thomas Jefferson, who proclaimed his advocacy toward equality, seemed to stray from the intent of abolishing inequality between man. Benjamin Banneker, who validates his intellect through his evident knowledge of Jefferson’s motives, dedicates a letter in regards to questioning Thomas Jefferson’s role as Secretary of State, in a dire attempt to uphold justice in the name of his father, who suffered a life as a slave.As the letter unfolds, the author implements a critical use of rhetorical strategies that inflict a sensation of guilt upon Jefferson, portraying him as an immoral man, due to his lack of attention to civil rights. As Banneker’s letter unfolds, his selection of detail allows him to remind Jefferson of his prior imprisonment by cleverly referring to th e British Colonization of America, as â€Å"tyranny of the British Crown† (Line 2), emphasizing their imperialistic ideals.In paragraph 2, the author’s intellect of Jefferson’s proclaimed motives is evidently demonstrated as he cites his infamous passage from the Declaration of Independence, â€Å"We hold these truths to be self-evident, that all men are created equal, that they are endowed by their creator with certain inalienable rights, that among these are life, liberty, and the pursuit of happiness. † (Lines 21-25) By deliberately addressing Jefferson’s own beliefs, Banneker is able to successfully inflict guilt upon Jefferson, forcing him to realize his personal immorality.As evidenced by the essay, Banneker repeatedly utilizes the term â€Å"sir† in each paragraph when addressing Jefferson. Banneker’s intention revolves around establishing a distinct sensation of ethical appeal, and accurately demonstrates Banneker’s res pect for Jefferson, despite his inner resentment. By referring to Thomas Jefferson as â€Å"sir†, Banneker decreases the harshness of his delivery, thus preventing Jefferson from deeming his proposal as immature, and actually acknowledging his claim.His strategy not only portrays him as a respectful man, but allows for smooth communication. Emotional appeal, a primary strategy instilled throughout Banneker’s notation, is first utilized in paragraph 1, in an attempt to exert guilt and eerie memories from Jefferson’s past. The author finalizes paragraph 1 by implying Thomas Jefferson’s ungratefulness to his liberation from England by stating that Thomas Jefferson is lucky to have been set free, as opposed to the circumstance several Americans are dealt.In paragraph 3, the use of Pathos is depicted when he accuses Jefferson of being merciless toward slaves, despite his downfall in his previous years. He not only blames Jefferson for the detainment of these v ulnerable and innocent slaves, but also points out his ideals and deems him as â€Å"pitiable†. (Line 30) In a fierce attempt to validate his claim concerning Jefferson’s act of fraud, Banneker uses a unique form of paradox, represented in the third paragraph of his letter.Although Thomas Jefferson was generally portrayed as a sane man, the author utilizes loaded words in order to properly depict Jefferson’s form of hypocrisy. Likewise, he initiates his argument by reciting the basic morals that Jefferson lives to defend, such as equality and advocacy against impartial distribution of rights. Moreover, the recognition is reverted, placing the blame on the issue of slavery toward the Secretary of State. The author demonstrates a steadfast tenacity toward proving Jefferson immoral, and accuses him of being a criminal. †¦that you should at the same time counteract his mercies in detaining by fraud and violence†¦my brethren under groaning captivity†¦y ou should at the same time be found guilty of that most criminal act†¦Ã¢â‚¬  (Lines 36-39) Jefferson’s reaction is expected to be in awe and particularly remorseful, as Banneker successfully proves Jefferson of being unlawful. Benjamin Banneker, a prodigy in astronomy, mathematics, surveys, and above all – rhetoric, instills his resentment toward Thomas Jefferson’s ignorance to the enslaved African American population.Maintaining the sole purpose of bringing justice to his father and prisoner’s pasts, Banneker utilizes strategic rhetorical strategies that are ultimately notes in order to spark action in the nation’s dwindling society. His letter is utilized not only to represent Banneker’s true opinion of Jefferson, but deliberately writes a respectful letter to Jefferson in the hopes of allowing Jefferson to acknowledge his faults. The author successfully delivers his proposal, instilling hope in our nation that change is, in fact, a possibility.